Resource Your Marketing Strategy

Resource Planning

Download this cardsorting activity to chart available team expertise and assign resources. Reveal gaps requiring expert consultancy.

A/b Split Testing Guide

Step by step interactive guide to make strategic prioritization of test elements.

Split Test Calculator

Results require interpretation. I've made it easy with this calculator. Download this sheet, record results, and make conclusive decisions on how to optimize content.

Client Example

See an example of a GAP assessment used as a first step in developing a tactical marketing plan.


Digital Course on Effective Split Testing Strategy for Email.


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