Marketing & Sales Alignment
Supporting the WIN
By providing key information on buyer behavior, persona, competitor landscape, key differentiation, etc. - I enable your Sales team with meaningful content formatted in a consistent brand voice.
I support these teams by:
1) gathering the necessary disparate information,
2) analyzing and condensing these into insights,
3) creating actionable content pieces and word tracks.
To a client it’s all the same brand, whether hearing from marketing or a direct sales person. Clients expect the same pitch, same benefits, same terminology - any incongruence can create doubt or distrust. This is why it’s imperative to have a feedback loop between Marketing, Sales, Client Success, and Product. This intersection of customer-centric information then drives content for your sales team to succeed.
Speaking the LANGUAGE
Sales and Marketing together fuel your business. When out of alignment, poor conversions often spark blame - Sales perceiving fault to be poor quality leads, Marketing perceiving Sales to demand quantity over quality. The answers are often radically simple once both teams align under their common causes.
I facilitate the necessary discussions to identify the discrepancies between key team strategies. I then partner with internal leaders to outline how each team’s strategy needs to adjust in order to align around business targets, maximize return, and usher a client through a seamless process. Keeping a client-first mindset, I will analyze the customer experience, determine the friction points, and advise a comprehensive alignment strategy.
Solving the PROBLEM
Patterns can be transformed into optimal processes. This could be anything; an ideal flow for assigning leads to sales reps, an evaluation and redesign for project management, or a structure by which to evaluate and choose the best promotion to run.
If there is something you do often and could be done more efficiently, I will determine and define a process to increase speed and quality, putting time back in your day.
We begin by asking the question, "Where do you feel your team is losing the most valuable time."